OUR VALUES
With a highly fragmented food processing industry in Italy, the consolidation of smaller companies is growing and in addition with the progress of food technology, marketing innovation, "made in Italy products" and export of finished food products, there is an increasing demand for food ingredients.
Italian consumers are increasingly turning to build a strong connection with organic and natural products, resulting in an opportunity for the large societies, like Esselunga, to develop our own health and wellness product private labels lines. Since the whole country (and the world) is facing the same scenario, a direct and alternative communication with consumers will be crucial in order to build and/or maintain brand awareness and also transmitting better what is behind of the products' offers.
Thinking about the new future, Esselunga came up with a new concept of stores, focusing in two core values (see below) in order to:
1. improve and control our offers + be closer to the customers (through decentralization);
2. to better understand what we are consuming + reconnect to nature (through transparency).
Through a decentralization of our supermarkets, we will be able to ensure the customers a higher quality of both our product and service offers, as well as an improved control of the whole supply chain involved on the food system of Esselunga.
Food companies are facing more demand for supply-chain-related information about ingredients, food fraud, animal welfare, and child labor. Supply chain transparency requires companies to know what is happening upstream and to communicate this knowledge both internally and externally.
